Amazing presentation last night by bestselling author and marketing guru, Sally Hogshead.In her book entitled, "Fascinate, Your 7 Triggers to Persuasion and Captivation", Sally shares what I feel is an exceptional and new out-of-the-box approach to learning about who you are and the best way to connect and fascinate others. Truly groundbreaking stuff.
Sally's husband is a trial lawyer and frankly, my interest was focused on learning new and better ways to "connect" with my 12 jurors during trial. I'm happy to say that I walked away from last night's presentation totally fascinated.
If you're looking to increase business and be a better communicator or, if you just want to fascinate others, I highly recommend that you get Sally's book right away. It's that good!
Sally's web site is www.SallyHogshead.com
A good trial lawyer will know what questions to ask and what to say. It's all about seeing things from their point of view and making people believe in what they have to say. Sometimes, a reenactment works.
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